+ Search Marketing

Search Marketing

Using a search engine to find information online has become one of the most frequent activities on the Internet. Search Engine Marketing (SEM) can deliver large numbers of new leads or customers to your website. A solid search strategy will ensure that you are being found online. SEM requires a unique balance of art and science. Our expert search strategists work to provide the right balance of Natural Search optimization with Paid Search listings to help you reach your goals and maximize your budget.

Marketing to a foreign country? Horizon Marketing Group works with clients in 38 countries and 16 languages. Our Search Marketing team will produce the search results you are looking for from India to Indiana and everywhere in between.

Horizon Marketing Group is an Authorized Google Adwords Reseller and an Adwords Qualified Company. These designations with Google allow us offer our clients powerful search marketing solutions that provide a constant flow of traffic to their sites while driving conversions and maximizing their marketing budgets.

Click below to learn more about our Search Marketing Services.

Click here to view The KeyWord – Search Engine Insight articles

+ Paid Search Advertising

Paid search advertising (known as PPC or Pay-Per-Click) will guarantee your site’s visibility in major search engine search results for any phrase(s) you choose. We set up the campaigns focusing in on your unique business goals. Ads are shown in search engine results pages (SERPs) and when clicked upon a fee is deducted from the daily budget

Our paid search advertising team manages Google, Yahoo & MSN campaigns. We start with keyword research and competitor analysis to create our PPC plan. From there we create complex multi tiered campaigns to target each key phrase in the most effective way possible, matching the phrase with a corresponding ad, and creating targeted landing pages. The end result is customized paid search campaigns designed to produce high conversion rates with lower costs per conversion.

+ Natural Search Optimization

Natural Search Engine Optimization is the process of making changes on a website or off a website for the purpose of increasing search engine rankings.

Strategies include evaluating and adjusting, but are not limited to:
  • META Tags
  • Content Optimization
  • H1/H2/H3 tags
  • Alt Tags
  • Anchor Tags
  • Content to Code Ratio
  • Site Architecture Optimization
  • Relevant Inbound Link Building

Our natural search optimization services also focus upon the visitor to conversion (lead) process. We optimize websites in order to increase conversions not just to increase traffic.

+ Video Search and Distribution

Search engines (especially Google) have begun to incorporate video into their search results pages. Many believe that Google is even adding additional weight to video content, therefore ranking videos more highly in their results.

One recent study found that “…On the keywords for which Google offers video results, any given video in the index stands about a 50 times better chance of appearing on the first page of results than any given text page in the index.”

Knowing this before your competitors do is a big advantage.  Being the first to post a video within your area of expertise or a video to introduce a new service may bring high rankings swiftly and secure a top spot in search results for the keyword phrases that you may not be  able to rank highly for with text. Our proprietary process includes keyword research, META tag optimization, researching free and paid distribution opportunities, promotion of videos using embedded code across multiple channels and analyzing video search results.

+ Mobile Ads

The conversion of mainstream technology and the “third-screen” is becoming more prevalent every day. Leading marketing analysts project 2009 will see accelerate growth in mobile based initiatives, as evident by the fact that over 84% of US Citizens have a mobile phone. With an increased usage of new smartphones companies can no longer afford to ignore mobile advertising.

Blackberry, Iphone, G1, and other smartphone users regularly use search engines to surf the internet. Mobile ad campaigns are increasingly becoming a required method for effectively reaching targeted customers.

Mobile advertising campaigns are similar to their web based cousins with a few slight differences. With mobile advertising, mobile pay-per-click campaigns and landing pages certain design and functionality must be implemented to ensure a site displays properly on multiple mobile devices. Content must be kept to a minimum with the focus on the most critical information. Google also offers pay-per-call which eliminates the need for a web site all together.

+ Video Advertising

The need to produce video for multiple channels is growing at a rapid pace. As businesses compete for exposure online and off, optimized video content is becoming a required media for those who wish to draw and retain consumer interest. Video Ads are a new ad format on the Google content network. Your video ad will appear as a static image until a user clicks on it and your video is played.

Bringing video to this space allows advertisers to do so much more than ever before with a small space on a site. It is also possible to test the effectiveness of your video message by testing it against other videos and monitoring the click through rates, conversion rates, etc.

+ Local Search Advertising

Local search results appear when a search is performed that specifies a geographic area. These results are also shown on Google Maps. Google will display your ad if you can verify your address and provide information about your products and services. Companies also have the ability to enter their hours of operation, photos, phone numbers, etc. Using Local Search is a great way to get to the top of a search results page. It is especially effective if your service offing is available mostly to local searchers.

+ Google TV & Audio Ads

Google TV Ads makes it easy to boost brand awareness, drive more web traffic and increase your sales volume. We will craft your commercial, identify the right networks for the commercial (choices include ESPN, the DIY Network, Food Network, etc.) and put together a schedule for delivery of the commercials.

In depth research is performed to determine the right target audience for a television or radio advertisement. This research will be used in determining the best message for your commercial and in selecting the right network to play the commercial. Once it is ready, we will use Google’s Adwords platform to place the ad spot and monitor the results.

+ Landing Pages & Micro-sites

Landing page & micro-sites are becoming critical especially for launching new ad campaigns. They become their own entities with customized designs to suit the needs of the campaign. The main corporate site may not have the design, content or conversion points necessary for every campaign. Also incorporating content from all marketing campaigns into a main corporate site is difficult. It can often become cluttered and difficult to navigate. Some examples of these sites include dunkinbeatstarbucks.com, ramchallenge.com, and pepsiecochallenge.com.

+ Comparison Shopping

Comparison shopping continues to gain popularity. Sites like PriceGrabber.com, Nextag.com, and Google Shopping place the products of many online merchants side by side allowing customers to make comparisons about the price and features offered. These services typically offer options such as sort by price, sort by relevancy and the ability to read reviews by other customers. For ecommerce sites, comparison shopping is a must.

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