Case Studies

A closer view of how our solutions have helped our clients

Browse through the case studies below.

Candie's: Fall 2008 Website

We were awarded the development of Candie's Fall 2008 Website featuring Hayden Panettiere. This site consists of fun content including: photos, videos, and interactivity that creates awareness for Candie's latest clothing items and ultimately drives sales.

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Gerber Scientific: Solara Ion

Gerber Scientific came to Horizon Interactive with a unique project. The objective was to demonstrate and visualize a new printer that had yet to be mass produced. the solution was a 3D animation of the product.

Gerber's industrial engineers provided Horizon with drawings, 3D models, and photos of a preproduction prototype. Horizon worked with the 3D models extensively and used the drawings and photos as reference for color, texture and to gain an understanding of how the machine works. With these resources Horizon Marketing produced an animation that demonstrates the key features of the printer including:

• 360° views of the product
• Inner workings of the gantry
• Gantry in motion printing on a rigid material
• Roll print function
• Control panel's swivel function
• Ink refill station
• Cleaning and service of the print heads

The ability to demonstrate and promote the new product before it was in mass production gave Gerber Scientific an invaluable jump on both internal and external marketing communications.

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The C'Elle Story

The C'Elle animation was developed to describe the potential therapies that can be developed from the collection of stem cells. Not only does the movie set the tone for the brand with voice, sound and motion, but it also conveys the intangible personality of C'Elle.

The movie is composed of 2D and 3D animation. These two media were chosen for cost effectiveness and ability to make the most of the existing brand imagery and assets. No videography was required because all of the "sets" and "props" were built in 3D space which created a smooth flowing tempo for the piece.

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Easa Software website design, homepage animaiton and product quick tours

In addition to a website redesign, Horizon Interactive created a short overview movie for EASA's homepage. The goal was to summarize what EASA is, quickly and bring the elevator pitch to life through the animation.

2D and 3D animation were used for the majority of the work. Additonally, Horizon Interactive edited the soundtrack in-house. The final piece is delivered through Adobe® Flash which includes the ability to control the playback and audio.

“Not only was it a pleasure to work with Horizon, but at every turn I was impressed with their ability to solve problems creatively. Communicating a complex value proposition to prospects is difficult; doing so quickly and professionally is even more so. However, I’m convinced that our new site, completely re-created by HMG, does exactly that”

-Sebastian Dewhurst, President and CEO of Easa Software

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We developed A.C.E. Power Design's personality behind their internal company values campaign. As an extension of ACE's existence we developed a screen saver where he is faced with challenges and rewards, each reward being the successful achievement of each of their 5 values.

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